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Food & Drink
You cannot escape the responsibility of tomorrow by evading it today.
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While seeking a name and package design for the world's first self-rising pancake mix, creator Chris L. Rutt saw a vaudeville team known as Baker and Farrell whose act included Baker singing the catchy song "Aunt Jemima" dressed as a Southern mammy. Inspired by the wholesome name and image, Rutt appropriated them both to market his new pancake mix.
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